Manages a team of UX researchers within HP’s global design organization focused on delivering user-centered print solutions for home and office customers. Drives research across the product lifecycle to inform design and support business goals.

• Leads six UX researchers conducting interviews, ethnographies, and surveys, delivering insights that have influenced over 50 hardware, software, SaaS, and AI products for HP’s global Home and Office customers.

• Develops cross-functional research roadmaps in collaboration with Home and Office Print stakeholders, ensuring all team projects are aligned with current initiatives and new product introductions (NPIs).

• Manages a seven-figure research budget to ensure balanced use of research tools and seamless collaboration with external vendors during periods of limited internal bandwidth.

• Improves team performance by providing mentorship and training opportunities, contributing to annual increases in peer evaluation scores across all experience levels since becoming manager.

• Optimizes team performance by managing bandwidth and assigning projects based on skill level, prior experience, and project visibility to ensure timely delivery of actionable insights while supporting growth and preventing burnout.

• Led research operations alignment across HP teams by standardizing tools and processes, improving project visibility to senior leadership and generating over $250K in cost savings.

Hired by HP’s global design organization to conduct primary research supporting home and office print products. Delivered insights that drove design changes to printer hardware and a web portal used for setup and management.

• Conducted in-person interviews on HP’s first dial-based printer control panel, delivering research-backed recommendations that improved UI and hardware. Partnered with R&D teams to implement changes within cost constraints to enhance the user experience.

• Led remote interviews in home and office settings to evaluate end-to-end printer experiences, leading to streamlined setup processes and redesigned guides with 90% fewer pages.

• Designed surveys and unmoderated interviews to test a new home printer management portal, then guided ongoing research as the platform scaled to support both Home and SMB devices.

• Upgraded team capabilities by training researchers in quantitative experimental design and statistical analysis, enabling the transition from qualitative to mixed-methods research.

Co-founded a consultancy as a continuation of Odyssey Network to help enterprise clients apply cognitive and vision science to enhance product appeal. Collaborated with stakeholders from design, marketing, and go-to-market teams to develop and launch effective packaging and messaging strategies.

• Led research for a top U.S. CPG company applying vision science and attention principles to packaging designs, resulting in statistically significant increases in purchase intent across all tested designs.

• Co-developed a machine learning tool to generate emotional and meaningful imagery for packaging and marketing, contributing to improved sell-through performance at retail.

• Implemented research-based vision science principles to modify the perceived volume, size, and shape of CPG products, resulting in reduced packaging costs and increased sales for the client.

Hired by Kontoor, a spinoff of VF, to apply cognitive and vision science to denim product design and marketing. Collaborated with global design, manufacturing, and merchandising teams to enhance garment appeal and drive record sales.

• Led global research using focus groups, shop-alongs, and secondary data to uncover purchase drivers, enabling new applications of patented body-shaping technologies that improved appearance without sacrificing comfort or cost.

• Spearheaded expansion of body-shaping technologies to the male market through nationwide research, resulting in a new Wrangler denim line that exceeded peer products in sales and customer ratings.

• Developed custom VR and AR tools for design collaboration, user research, and in-store engagement, allowing Lee & Wrangler teams to review virtual garments and shoppers to access interactive content at point of sale.

Hired to lead innovative apparel research applying vision science to global design and manufacturing. Worked with designers and manufacturers worldwide to develop garments that enhanced visual appeal and met research-based specifications.

• Collaborated with global design teams across five VF brands to apply and expand patented body-shaping techniques, resulting in new product lines that drove increased sales and earned average customer ratings above 4.5 stars.

• Conducted international research using interviews, A/B testing, and surveys to validate patented body-shaping garment designs. Designed and analyzed experiments in MATLAB using vision and statistical toolkits.

• Presented annual research findings to C-suite executives, securing continued investment and increased funding for a seven-figure innovation budget.

Hired by a consultancy supporting VF Corporation to pioneer new research rooted in vision science for apparel design. Partnered with Lee’s design team to develop garments using a patented technique that visually reshaped the wearer.

• Founded a cognitive science research lab for VF Corporation, hiring 3 PhD researchers to conduct large-scale behavioral studies that led to a new Lee Asia denim line. The line had record-breaking sales and helped to surpass Levi’s as the #1 denim brand in Asia.

• Equipped research lab with advanced hardware and software, including eye tracking systems, color-calibrated monitors, and GSR devices, to enable rigorous, high-fidelity research and capture unconscious emotional responses.

• Mentored visiting psychology and design undergraduates on collecting customer feedback using qualitative and quantitative research methods, supporting their development in applied user research.