Directed a global team of UX researchers within HP's Global Experience Design organization to integrate high-visibility research across the product lifecycle, informing design strategy and business decisions that meet the needs of home & office print customers.

• Managed a global team of 5 UX researchers delivering insights for 50+ products across apps, websites, AI tools, enterprise IT platforms, and hardware.

• Directed research for HP Print’s digital ecosystem, including the HP App and Workforce Experience Platform, a SaaS solution for device management and service delivery.

• Standardized research ops by consolidating tools, integrating AI, and scaling processes, cutting costs by $250K+ annually and accelerating insights to action.

• Pioneered AI in research, onboarding qualitative analysis tools and launching an AI-powered repository to synthesize insights across teams.

• Created customer panels based on target segments for continuous feedback loops.

• Advanced research democratization with playbooks, templates, and training that enabled Product and Design partners to run benchmarks and surveys independently.

• Partnered with QA and CX teams to ensure design recommendations improved NPS, CSAT, and app store ratings.

• Presented insights with data visualization and storytelling to VPs and Directors, clarifying user sentiment and unblocking product development.

• Co-sponsored a quarterly design incubator that generated new concepts, several adopted into HP’s product portfolio.

• Mentored researchers, promoted experimentation, and supported three team members in achieving promotions.

Led primary mixed methods research for HP's Global Experience Design organization for Print, employing both qualitative interviews and quantitative survey research to drive design changes in printer hardware and web portal interfaces.

• Conducted in-depth interviews on HP’s first dial-based control panel, providing recommendations that improved UI and hardware within cost and timeline limits.

• Ran surveys and unmoderated studies to evaluate a printer management dashboard, guiding its evolution for Home and SMB users.

• Conducted interviews to assess end-to-end experiences in home and office environments, leading to streamlined setup and redesigned setup guides with 90% fewer pages.

• Aligned research with business priorities via recurring stakeholder meetings focused on Jobs-to-Be-Done.

• Mentored teammates in quantitative methods and statistical analysis, enabling the shift from qualitative to robust mixed-methods

Co-founded a consultancy helping enterprise clients apply cognitive and vision science to enhance product messaging and packaging. Collaborated with client-side design, marketing, and go-to-market teams.

• Partnered with global CPG client to redesign detergent and personal care labels; A/B testing confirmed higher visibility and purchase intent.

• Co-developed a machine learning tool that generated emotionally resonant imagery, improving retail sales performance.

• Applied vision science principles to packaging, influencing perceived size/volume, reducing costs, and boosting sales.

Applied cognitive and vision science principles in collaboration with global design teams to develop new product lines, validated through primary user research.

• Conducted qualitative and quantitative research to evaluate patented body-shaping techniques for Lee and Wrangler, directly influencing over 100 global products.

• Led market research to identify needs of plus-size and male customers. Findings about market fit were presented to C-level executives and led to expanded product lines and increased funding.

• Created interactive VR/AR experiences for immersive testing of product design, ad concepts, and conversion strategies, enhancing product designs and the path to purchase.

Led innovative apparel research applying vision science to global design and manufacturing. Worked with designers and manufacturers worldwide to develop garments that enhanced visual appeal and met research-based specifications.

• Partnered with global design teams across five VF brands to apply patented body-shaping techniques backed by user research, leading to new product lines, increased sales, and higher customer ratings.

• Collaborated with e-commerce, retail, and visual merchandising teams to improve digital and physical storefronts using research on attention and decision-making, leading to better navigation and customer journeys.

• Presented at global industry events as a spokesperson and subject matter expert on the patented science behind Lee's first global product launch, Body Optix.

• Led international mixed-methods research including interviews, A/B testing, surveys, and segmentation research to develop patented body-shaping garment designs. Designed experiments and analyzed large datasets using Qualtrics and MATLAB.

• Partnered with the VP of Transformational Innovation to present annual research findings to C-suite executives, resulting in increased investment in a seven-figure innovation budget. 

Consulted with VF Corporation to pioneer new research rooted in vision science for apparel design. Partnered with Lee's design team to develop garments using a patented technique that visually reshaped the wearer.

• Founded VF Corp’s cognitive science lab, starting as the sole researcher and later hiring 3 PhDs to run large-scale consumer studies that drove a $200M Lee Asia product line and helped Lee surpass Levi’s as the #1 denim brand in Asia.

• Established research systems in a resource-constrained, fast-paced environment. Systems included recruiting, incentive workflows, and knowledge-sharing systems, such as a research repository and monthly research newsletters.

• Presented research on newly patented body-shaping technology to VF C-Suite, translating complex vision science principles into actionable product strategies. Positive reception resulted in ongoing funding.

• Trained undergraduate researchers in applied qualitative and quantitative methods for user research, improving their research skills and contributing to more robust study outcomes