Lead Cognitive Scientist | VF Corporation

As part of a global collaboration, my team traveled to Europe to work directly with Napapijri designers and manufacturers, applying vision science principles to enhance the aesthetics of their most popular puffer jackets. By integrating research-driven insights into form, texture, and visual flow, we elevated the visual appeal of this signature outerwear style.

This partnership between cognitive science and design helped refine a product already beloved by consumers, resulting in a refreshed look that reinforces Napapijri’s position as a leading European outerwear brand.