Have you ever printed a recipe or article, only to waste paper and ink on ads and irrelevant content? HP AI Print—also known as Perfect Output—solves this by using artificial intelligence to analyze webpages and guide users through a simplified interface to print only what matters most.

As UX Research Manager, I led my team through multiple rounds of iterative concept and usability testing. Each round sharpened the experience, validating that the tool addresses a long-standing user frustration in a clear, intuitive, and delightful way. Our research helped shape a product that surprised users with how seamlessly AI could enhance the printing experience.

The collaboration between research and design has attracted public attention since the feature’s debut at HP Imagine in 2024, and AI Print is now a nominee for the prestigious UX Design Award.

The video above was created by our team to share some of the powerful reactions collected during our research (used with participants’ consent).