Lucy IndiGo

Comfortable activewear that looks like denim. Advanced printing techniques combined with Anatomy Shading help you look and feel great on the go.

Lead Cognitive Scientist | VF Corporation

Lucy IndiGo combines the aesthetic of denim with the comfort of activewear by printing denim textures onto flexible performance fabrics. My team collaborated closely with Lucy designers and their print partners to integrate our patented Anatomy Shading technology into new IndiGo pants and jackets.

This innovative application enhanced the body-contouring effect of the garments while preserving comfort and mobility, resulting in a standout product that bridges fashion and function.

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Shape Illusions