Lee Shape Illusions
This all-new collection by Lee Riders leverages sophisticated style and scientifically proven body-shaping techniques to celebrate body types of all shapes and sizes at an affordable price point.
Lead Cognitive Scientist | VF Corporation
Lead Research Scientist | Kontoor Brands
Lee Shape Illusions brings the proven body-enhancing techniques of Body Optix to the U.S. mass market. My team led research with women of diverse shapes and sizes to understand their preferences, needs, and expectations in denim. These insights informed the development of a body-positive product line tailored to real customers.
Endorsed by influencers like Bobbi Thomas and Katie Sturino, Lee Shape Illusions celebrates inclusive design while maintaining the shaping benefits that made Body Optix a global success.
